Blog
Around 50–60 billion US dollars today, over 100 billion by the mid-2030s: Why the perfume market is booming and what it means for you.
Billions of Views for Fragrance Videos: How PerfumeTok, Dupe Culture, and Gen Z's Fragrance Wardrobe Are Transforming the Perfume Market.
Perfume oils are the oldest form of perfume: from the ointment oils of antiquity through the Arabic attar to today's oil renaissance.
From the incense offerings of Egypt through the Arab art of distillation to Grasse and designer fragrances: 4,000 years of fragrance history told in a nutshell.
Alcohol-free and close to the skin or 30% fragrance oil content with a scent cloud? The big comparison of the two king formats – with a clear recommendation.
How to Layer Perfume Oil and Extrait de Parfum: Step-by-Step Guide, Our Favorite Combinations, and Why Your Scent Lasts Twice as Long.