Blog
Around 50–60 billion US dollars today, over 100 billion by the mid-2030s: Why the perfume market is booming and what it means for you.
Alcohol-free and close to the skin or 30% fragrance oil content with a scent cloud? The big comparison of the two king formats – with a clear recommendation.
Durability is a matter of quality: Why the essence quality is more important than the pure fragrance oil content – and how our scents last 8–12 hours.
Same fragrance houses, huge marketing budgets: Why luxury perfumes are expensive not because of production – and what that means for you.